#JoinTheFight
October is Breast Cancer Awareness Month. From October 1 to 31, 100% of the proceeds from the sale of the Usher bomber in Bloom Pink* will be donated to LILT Milano Monza Brianza.
This initiative aims to promote prevention, raise awareness about the importance of regular check-ups, and encourage early diagnosis.
A PURCHASE
A MEANINGFUL ACTION
Every Usher bomber in Bloom Pink purchased in our Milan stores or online* will make an actual contribution to the fight against breast cancer.
You can do your part by visiting our stores in Cordusio, Solferino, or City Life and make a difference by choosing your favorite color.
USHER:
AN ICON OF SOLIDARITY
The Usher bomber in the new Bloom Pink shade takes on a special meaning, standing out as the higlight of this initiative. A genderless model that carries a strong message of commitment, solidarity, and awareness.
Explore all the colorways at our Milan stores and online*, and proudly wear the symbol of prevention.
PREVENTION:
THE FIRST LINE OF PROTECTION
LILT Milano Monza Brianza, active since 1948, has been at the forefront of breast cancer prevention and early diagnosis.
For over 70 years, the organization has raised awareness and supported women by promoting regular check-ups and providing community assistance.
